An Ugly Truth
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An Ugly Truth: Inside Facebook’s Battle for Domination by Sheera Frenkel and Cecilia Kang
“An Ugly History” would be a more apt title.
While An Ugly Truth suggests some kind of explosive behind-the-scenes revelation, what you actually get is a detailed recounting of scandals and controversies that, by now, most people are already aware of. This isn’t a tell-all exposé full of shocking new insights; it’s more of a well-organized timeline of the events that shaped Facebook’s evolution into the global giant it is today.
The book focuses heavily on Facebook’s ongoing struggle (or refusal) to regulate its content, all under the guise of remaining politically neutral. At its core, the company prioritizes traffic and engagement over ethics. And how do they drive engagement? By pushing content that sparks strong emotional reactions, especially anger. 🤬 The algorithm doesn’t care if the content is true, ethical, or even dangerous. If it keeps users scrolling, it stays.
Even when content violates Facebook’s own policies or has the potential to incite real-world violence, the decision to leave it up often comes down to one question: Is it too “newsworthy” to remove?
One of the more intriguing sections covers Facebook’s complicated relationship with Washington. The company has repeatedly come under fire for everything from data privacy violations to its potential influence over elections and even armed conflicts. But the tech illiteracy of many lawmakers has played to Facebook’s advantage. Its acquisition of Instagram and WhatsApp created a deeply entangled infrastructure that it now uses as a legal shield, arguing that any attempt to break up the company would be too technically complex to implement. 🤔
If you're hoping for juicy, behind-the-scenes drama or insider confessions, this book likely won’t deliver. But if you're interested in a detailed, well-researched chronicle of Facebook’s controversial rise and ethical compromises, enjoy.